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google reviews for lawyers

Why Google Reviews Matter for Lawyers

April 21, 2019 By lcourt3 Leave a Comment

Google Reviews for Attorneys

Google reviews seem to be the hardest reviews to get for lawyers. Usually every law firm has some reviews from Lawyers.com, AVVO or some other legal related site.   Some lawyers have 30-40 reviews at those sites and ZERO at Google.  Getting reviews should be part of your overall Internet marketing strategy for lawyers.

Google is often the first point of contact between a customer and a lawyer. We plug keywords into Google to help us with anything we want to know. And if we want to find out how one law firm compares to another, we Google to find out about other people’s experiences.

Recognizing the need, Google has rolled out its own reviews feature, which allow users to write reviews directly on the business’s Google or Google Map listing. Since Google reviews are obviously favored by the search engine and show up upon every relevant result, if your business wants to have a good presence on Google, the best place to start is by getting more Google reviews.

Having a bunch of 5 star reviews will look better when a person does a search for your law firm and they see the stars show up next to your law firm name in the Google local search results.

Get Reviews Organized from ALL Sites 

Having your reviews show up from Google is the top priority, yet lawyers will get reviews in a lot of other places including AVVO, Martindale & Lawyers.com, Yelp, Facebook and a few other legal review sites.

You want to have a plugin that will allow you to show ALL of your reviews in one place and show reviews from Avvo, next to Google, next to your Facebook reviews.    I have the perfect review plugin for wordpress sites that will allow you to do everything you can imagine with your reviews.

If you a law firm like Stroudsburg PA Newman Williams, you will probably have a lot of reviews from a lot of different websites, along with reviews for both your firm and for your partners.  Some lawyers like Asheville, NC Personal Injury Lawyer Lakota R. Denton, have more then 70 Google reviews and mostly have google 5 star reviews.

The first reviews people will see are the Google reviews, because if someone Googles your law firm by name, they will find your Google my business listing and that will show your Google reviews.    Yet on your website, you can decide what reviews to show and how to show them.   Many lawyers such as Portland real estate lawyers McEwen Gisvold dont have any Google reviews, but plenty of other reviews from Lawyers.com and AVVO.

Contact us if you would like to know more about our review services for lawyers.

Get 5 Star Reviews at Google and other key review sites.

—-> Getting 5 Star Reviews for your Law Firm Process

—-> SPECIAL – Lawyer Google Review Campaign ($199 setup, $69 monthly)

 —-> Watch Video on how the Google Review System Works

—-> Why Getting Google Reviews is Important for your Practice

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Filed Under: Google My Business, Google Reviews, Reputation Management Tagged With: 5 star google reviews, google reviews for lawyers

Improving Your Lawyer Google My Business Listing

November 19, 2017 By lcourt3 Leave a Comment

OPTIMIZING YOUR ATTORNEY GOOGLE LOCAL LISTING

Google My Business (GMB) optimization has quickly become something of a cottage industry within the broader scope of Search Engine Optimization SEO. Its obvious that keeping your listings up to date with accurate store hours, phone numbers and addresses are the no-brainer changes. How do you go beyond the low-hanging fruit to really make your GMB listing stand out?

Some relatively straightforward tweaks to Google My Business can have a profound effect on your listing’s visibility and your local 3 pack ranking. They may seem deceptively simple, but these GMB hacks could make all the difference in the world.

Geocode Precision

Google My Business uses your listing address to generate geocodes, which in turn dictate where your store appears in Google Maps. This is not a foolproof process, however, and it’s not unheard of for businesses to have wildly inaccurate geocodes. Google Maps could put your store at a nearby intersection, or even several blocks away from its actual location.

You don’t want to make it any more difficult for your customers to find you, which is why it’s so important to ensure your listing has precise geocodes. This is doubly important for any business located in a larger metropolitan area. Denser areas could see more inaccurate geocodes, so city dwellers need to be extra mindful of this factor.

Listing categories

Google doesn’t change its algorithm for the fun of it. The company is always trying to improve its search engine so it returns results that closely align with users’ queries. With each new update, relevance becomes an even more important factor in a listing’s visibility.

The more precise you can be with your firm category, the more likely your listing will appear for searches that match it. Don’t settle for overly broad store categories, even if they are technically accurate. Drill a little deeper to provide an accurate characterization of your business, and you’ll likely see better results.

Proximity to search

That same need for precision applies to your store’s listed location as well. It may be tempting for businesses located near a larger city (but still outside of it) to list that metropolis as their location. Why not, right? It could broaden your potential customer base.

Google takes location and proximity into account when calculating local page ranking, however. It won’t be fooled by businesses misrepresenting their location, and if anything, doing so will hurt those stores’ visibility. If your shop is in Skokie, Illinois, say so. Don’t pretend it’s located in Chicago to draw more eyeballs. You’ll be far more likely to rank for searches done in your area.

Cultivate (and respond to) reviews

Unknown quantities tend to scare off consumers. No one wants to be the first diner at a new, non-vetted restaurant or roll the dice on a barber with no track record of leaving customers satisfied with their haircut. More than ever, online reviews are critical to local page success. Encourage your customers to go online and leave a review for GMB to pick up on. The more reviews you have, the more exposure your business can get.

Business owners may be a little wary of online reviews given their mercurial nature. It doesn’t take much to get negative feedback, and those kinds of comments could reflect poorly on your store. However, such instances are opportunities to engage unhappy individuals and show other potential customers that you take their satisfaction seriously.

Google recommends responding to both positive and negative reviews to improve your listing.

—-> Why getting Google Reviews for your Firm is Key

—-> SPECIAL – Lawyer Google Review Campaign Signup

—-> Getting 5 Star Reviews for your Law Firm Process

Create engaging content

An inactive site could be mistaken for a dead one. One area of optimization that’s easy to overlook is filling your site with engaging content. Creating new material to share with regular or potential customers is a good way to improve your local page ranking. Moreover, content that focuses on local events or area-specific concerns can help your search efforts immensely.

Additionally, consider making use of Google Posts, which allows you to publish events, promotions and other business updates directly to Google Search (in the Knowledge Panel) and Maps.

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LAWYERS COURT
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Top 11 Attorney SEO Tips in 2017

#1- Have unique Longer Pieces of Content Created

This should be the #1 tip on any list these days. Content is the key to success online and it always has been.  Lawyers are not very good at creating content for their own websites I’ve discovered and sometimes they won’t create any for years. To be fair, they have enough to do, yet it’s key that someone creates this content!

—> Read More on Lawyer SEO in 2017

—> Free Lawyer SEO Analysis & Estimate

Filed Under: Google My Business, Google News, lawyer local seo, Lawyer SEO Tagged With: google my business, google reviews for lawyers, local seo

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