Some Lawyers first off need to HAVE Social Media accounts, but once you do, then you need to have them managed. You want to make sure that your updating these accounts.
The main social media accounts every lawyer should have right now are
So first off you want to make sure these social media accounts are setup and optimized with images for your logo and banner. Then you want to make sure that you update these accounts. Now if you do this manually, it will take forever. So you need to automate this process and have a Content marketing schedule and post content your sites blog, and then also to your social accounts.
CONTENT MARKETING CALENDAR
There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts. Sometimes you can post every hour of every day, or just once a week. The key is having the content and then setting up a schedule to have the content posted on certain times of certain days.
MONITOR YOUR SOCIAL ENGAGEMENTS
You also want to monitor your inbox and engagements of your social media content. If people have questions and post to your wall, the sooner you get back to them, the better. If people make comments, respond if you can and the more engagement that you can create, the better.