Micro Sites for Attorneys
There has been a long debate about having more then one site. In the old days it just made sense to put up a bunch of different sites and try and optimize them all with no worry of Google penalties or much else. Then at some point with duplicate content and Google penalties, some people said to only have your one law firm main site. Both sides make sense BUT in some instances, it makes perfect sense to have a 2nd or even 3rd site, as long as its a key practice area and that you have unique content for it.
BOTTOM LINE IT WORKS WELL!
I have created many micro sites over the years and some work out better then others, but usually the goal of a micro is simply that you want another website that is working for you and driving traffic.
Having it ranked organically for keywords is key and hopefully the site also is getting ranked LOCALLY for keywords. That would obviously be the best case scenario, that you put up a 2nd website for your law firm, and you get a 2nd Google My Business listing that comes up #1 on the Google Map listings, for the micro site.
Having a micro site allows you to focus 100% on that specific practice area and create new content and videos around it. You can also create new social media accounts that can easily be managed along with your main site accounts.
LATEST MICRO SITE FOR LAW FIRM
Poconos Bankruptcy – https://poconosbankruptcy.com
We created a brand new site with a keyword rich domain name for the firms Bankruptcy practice. The site includes all the firms bankruptcy FAQS, Videos, Infographics and an ongoing blog with new content weekly. We also setup a Google My Business account and listing, and optimized site for SEO and Social Media. In addition we setup a full Reviews system for people to leave reviews for the law firm.
SOME OF THE OTHER FEATURES OF THIS NEW Attorney WEB SITE DESIGN PROJECT INCLUDE THE FOLLOWING:
* Setup of Top of the line Hosting with WP Engine
* Setup of Premium Performance Plugins to help Speed of Site
* Firm Can Easily Make Updates to Site and Blog
* Setup of Yoast SEO with advanced configuration
* Setup of Premium Cache and CDN to improve the SPEED of website
* Setup of Social Media Campaigns including creation of Twitter, YouTube and Google accounts
* Creation of custom videos and setup of Video SEO Marketing campaign
Design & SEO Marketing