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Reasons why Chatbots Work for Attorneys

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Top 5 Reasons Chatbots Work for Lawyers

Chatbot for lawyers is a new evolving technology that solves the present market deficiencies through an intellectual software solution.  The main reason to have a chatbot setup is to not let any potential clients that come to your site just leave without possible leaving their contact info.   If they leave, they are gone. If the chatbot gets them to start chatting and leave the phone and email, then you can contact them and follow up and maybe they become client, thanks to your chatbot!

*** You can see an example of the Virtual Assistant CHATBOT setup on this site…. You can have the box come up automatically, or after a set time or when the user is about to leave.    The great thing about the BOT is that its a 24/7 assistant that can learn over time and is available right away to help any of your website visitors.

HERE ARE FIVE REASONS CHATBOTS WORK FOR LAW FIRMS

1. Chatbots are 24/7 Assistants that offer ease of access

Your Chatbot does not need a break or a vacation like the human workforce.  It works 24/7 to provide the customers with legal help whenever and from wherever they need it. This technology could add a lot to the legal firms’ services making them better, smoother, and more proficient.

You can train your chatbot, like you might train someone who is going to handle the live chats.   You can provide answers to a variety of questions your potential clients might have.   You could program the chatbot to give info on each lawyer in the firm, answers to questions about specific practice areas and many other things.   As time goes on, you can learn from the answers you get from people using the chatbot.   The chatbot also learns via Artificial Intelligence and can add new questions people might have.      This is a big difference from a chatbot for facebook, here the chatbot will only give answers that you program, their is no AI in that case.

2. Chatbots Are Quick to Repond to People

Chatbots understand natural language questions and are quick to respond with serviceable and supportive legal information in simple English. A user can chat with the chatbot to get whatever information he or she need.  They are also very beneficial for people doing introductory research. Its chief benefits are easiness and accessibility, which means that anybody can find appropriate legal information.

The bottom line is that if someone comes to the website after hours or really anytime, it looks good that the firm would have a chatbot setup that can potentially help someone answer a question they might have.    They might just need directions, or want to read your reviews, or want to know if you give a free consultation.       These questions can easily be answered by the BOT, thus taking some burden off whoever else might have to answer these questions.

3. Chabots help collecting data

Chatbots come equipped with a tool to gather, study, and optimize the data. By using a chatbot, a legal firm can go through the conversation record to trace and evaluate the engagement process of the users. It helps them in identifying users’ behavior and the potential leads. If the firm knows how often the clients make use the chatbots, what their queries are, and what motivates their continual involvement, it proves to be a very valuable asset, which offers new perspective for the firms and encourages them to enhance their commercial practices.

The chatbots can collect a users email address and phone # and email you right away with this valuable info.    You can also go back through the chats and gather info that you might otherwise have no record of.

4. Chatbot for Customer Service & Educational Purposes

Chatbots for lawyers can also be used to engage and educate a client. As modern technology, for instance natural language processing helps in developing clients’ online association with legal firms as it converts the one-way communication into a mutual dialogue. It helps the lawyers in demonstrating their expertise and share new and significant content pertaining to the laws and policies of their residing city or country.

You can setup the bot so it has a customer service script vs. a lead generation script if your main goal is to provide customer service to the people that visit your lawyer website or blog.   The customer service script is more setup to provide as many answers to potential questions a user might have.

5. Chatbot for possible Lead Generation

Chatbots can be used for lead generation by simply engaging the user on the website and getting them to leave their contact info.   Some people might not want to go through hassle of calling a firm or even filling out a contact form, yet some people like the idea of instant satisfaction to a question that is on their mind.    So if the chatbox comes up, they very well might start typing a question they have and then wind up leaving their contact details, as well as describing their legal problem.

Looking at it from the outsider’s point of view, chatbots are a win-win situation for both clients and the law firms as they help and improve clients’ engagement while providing a valuable tool for lawyers to generate fresh leads and expand the clients’ base of the firm.

In last few years, the chatbot environment has been flourishing in almost all the sectors. Legal expertise and digital revolution give lawyers vital competitive advantages over their competitors and also helps them in bringing in new clients with new cases. When a legal firm starts using chatbots, it sets free the lawyers or human representatives in customer support team from managing everyday repetitive tasks that are time consuming and allowing them to concentrate on more important tasks that are of higher value and effect for the firm.

HIRE US TO CREATE A CHATBOT FOR YOUR LEGAL WEBSITE

We can help you setup a bot like we have on this website.   Your bot can be pretty basic where its just collecting basic info from anyone who engages in a chat. It can also be more advanced where you program it with answers to questions related to your firm and practice.

—> Chatbot for Facebook Messeger

—> Fill out online BOT Contact Form

—> Chatbot Marketing For Lawyers

—> Facebook Messenger Chatbot (Use now)

 

Social Media Management for Lawyers

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Social Media Marketing for Attorneys

Some Lawyers first off need to HAVE Social Media accounts, but once you do, then you need to have them managed.  You want to make sure that your updating these accounts.

The main social media accounts every lawyer should have right now are 

#1- Facebook

#2- Twitter

#3- LinkedIn

#4- Instagram

#5- Google

#6- Pinterest

#7- YouTube

So first off you want to make sure these social media accounts are setup and optimized with images for your logo and banner. Then you want to make sure that you update these accounts. Now if you do this manually, it will take forever.   So you need to automate this process and have a Content marketing schedule and post content your sites blog, and then also to your social accounts.

CONTENT MARKETING CALENDAR 

There are a number of ways you can do this and I use a few different social media management programs that allow you to manage multiple accounts, post content on a regular basis and setup a schedule where you can post content from different sources to your different accounts.  Sometimes you can post every hour of every day, or just once a week.   The key is having the content and then setting up a schedule to have the content posted on certain times of certain days.

MONITOR YOUR SOCIAL ENGAGEMENTS

You also want to monitor your inbox and engagements of your social media content.   If people have questions and post to your wall, the sooner you get back to them, the better.    If people make comments, respond if you can and the more engagement that you can create, the better.

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LAWYERS COURT
Legal Design & Marketing

PHONE:  630-393-0460
EMAIL:   law@lawyerscourt.com

—-> Free Site Analysis Form

Move from Findlaw and get FREE Website

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Locked into a long contract with Findlaw that is producing very little results?

SIGN Up Today and get a FREE Micro Website Package ($1850 value) when you sign up for the Moving from Findlaw package. This will include moving your site to a brand new webhost, creating a brand new site, setting up multiple social media accounts, doing advanced SEO content marketing  and much more.

Benefits of Moving Your Lawyer away from  Findlaw

I had a law firm contact me a few months back and they told me that the findlaw contract was expiring and they wanted to start over with a brand new website.   I then did some research and could tell there are a lot of lawyers who have had bad experiences with Findlaw and also who felt they paid a LOT of money for not much in return.

So the benefits of moving are MANY.  For one when I was reviewing the current site for this new client, I ran a Google Speed test and could see that the page was loading pretty slow, even though there weren’t many heavy graphics on the site. It got a 33 out of 100 score at Google.   So once I moved the site to the new webhost, it got an 83 out of 100.  SO better Web Hosting and Faster Site Speed is a great benefit but there are many others starting with fact that with Findlaw, you don’t own the site, just some of the content. Its better when YOU the lawyer, own your own website.

Then being able to easily make updates to your site and blog is always good and the list goes on and its a no brainer when you consider the MAIN REASON to Move your site is to SAVE BIG MONEY!  Contact us today for a FREE no obligation proposal.

Here are some other benefits of moving your site ASAP.

#1- YOU Will have TOTAL Control of your legal site and own it all.

#2- We will setup your domain on the BEST Possible web hosting for WordPress Sites, which will give you better Speed and Security of your site, which in turn is better for organic SEO purposes.

#3- The site will be setup with WordPress CMS software, which will make it very easy for you and anyone at the firm to login and make updates to the website and blog.

#4- You will have an SSL Security Certificate, so that your URL is https://yourfirm.com.  This is better for SEO and client confidence.  I will also setup Google analytics website stats for your site, which for some reason was NOT setup with Findlaw.

#5- New Legal Web Design that is better optimized for SEO and Local SEO.  Creations of New logo, Legal Graphics, Videos, Infographics and more.

There are a number of other benefits but these alone make it a total no brainer that you should move your Lawyer site away from findlaw.  You can save money, 50% of what your paying now or more. Then also you will own your website. You will have a way better web hosting setup and a brand new website that is setup with SEO in mind all the way.

Contact us today for a FREE no obligation proposal.

BETTER ORGANIC SEO RANKINGS ALMOST INSTANTLY!

Organic SEO Marketing Focus

The one thing that the law firm wanted  to make sure of was that we would maintain the current organic SEO rankings.  So for sure with Findlaw, they did get some organic SEO rankings at Google and for example were ranked #9 for a bankruptcy term and a number of other terms.  SO the first thing we did here after setting up new site, was to setup 301 redirects so that all the pages they had before, were forwarded to the new pages we setup.

Bottom line is that within the first week of us launching the new site on April 1st, almost all of the organic SEO rankings have improved and the #9 ranking they had for bankruptcy term shot up to #2. This is the same term firm is paying over $12 per click for.    Plus they got a whole bunch of new rankings they didnt currently have and this is after one week!

So there are obviously a number of benefits here on top of saving a lot of money, since Findlaw is known as one of the more expensive SEO marketing programs for lawyers.   Not only are they pricey, but the sites arent setup that great for SEO, the sites are really slow according to Googles page speed tool, they dont have SSL security certificates and they were not setup in WordPress.

So I will do further posts here about the different benefits in more detail, and also more detail about how I have moved other lawyer sites from findlaw very easily. I will also post a case study on exactly how I moved the latest law firm and the savings the firm will achieve.

Want to Move Your Lawyer Site?

Lets us help you move your lawyer site to a brand new webhost, where you will have total ownership and control over everything.  We will also help you get better organic, Local and Video SEO Rankings. Contact us today for a FREE no obligation proposal.

Lawyers Court
Lawyer Web Design & SEO Marketing

Phone: 630-393-0460
Email: law@lawyerscourt.com

WordPress Plugins – Duplicate Post/Page

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WordPress for Lawyers – Top Plugins

Have you ever wanted to make a copy of an existing page or post withing your wordpress site?

WordPress allows you to add plugins to expand the functionality of your website and Duplicate Post is a great plugin that allows you to create copies of your pages and posts. This can be very useful for a number of reasons and its just not possible without this plugin.   So download it now here….

DUPLICATE POST – WordPress Plugin for Lawyers

This plugin allows to clone a post or page, or edit it as a new draft.

How it works:

  1. In ‘Edit Posts’/’Edit Pages’, you can click on ‘Clone’ link below the post/page title: this will immediately create a copy and return to the list.

  2. NEW! In ‘Edit Posts’/’Edit Pages’, you can select one or more items, then choose ‘Clone’ in the ‘Bulk Actions’ dropdown to copy them all at once.

AVVO Ratings for Lawyers

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What is an AVVO Rating you ask?

Whether you know about it or not, as a lawyer, either solo or part of a law firm, you most likely have a profile on Avvo.com. Which then means you have an Avvo Rating. Which if you dont know about it, then you cant possibly update it or do anything to really enhance it.

Avvo.com is an online law firm directory that rates lawyers with a score from 1-10 based on Avvo’s own proprietary algorithm.  You always will see a lawyer with the logo of AVVO and 10, makes me think of Bo Derek in 1979!  10, 10 and more 10’s. It does look good for sure on the lawyer website, having a 10 like that says hey Im really good.    So if you have it, flaunt it!

These ratings are published in Google, Yahoo!, and Bing search results when people search for attorney’s names. The the rating is meant to give insight to consumers who are doing research to find a lawyer.

Here is the range of Avvo ratings and their designation:

Rating Designation
10.0 – 9.0 Superb
8.9 – 8.0 Excellent
7.9 – 7.0 Very Good
6.9 – 6.0 Good
5.9 – 5.0 Average
4.9 – 4.0 Concern
3.9 – 3.0 Caution
2.9 – 2.0 Strong Caution
1.9 – 1.0 Extreme Caution

 

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It seems like most lawyers who dont claim a listing and do anything to enhance it will start off around the 6.5 – 6.9 range.  Then the more you can do to update the profile and add info to it, as well as photos, videos and reviews. 

Why is Having a High Avvo Rating Important?

Many attorneys we work with have the opinion that Avvo’s ratings are unreliable. They aren’t wrong.  **From Juris Digital Site     (I always thought this exact same thing, that these rankings arent really fair and why if your a lawyer, you need to take time to follow all these tips and get a leg up on the bigger boys.

We’ve seen many cases where an attorney with an otherwise stellar professional reputation fails to achieve an above average Avvo Rating simply because she never took the time to claim and complete her Avvo profile.

We find this common anecdote problematic as it demonstrates why we and other attorneys believe that the reliability of Avvo’s attorney ratings is, at best, questionable.

What we do also know is that Avvo received $71.5 million in funding in July 2015, and stated explicitly their goal to “increase Avvo brand awareness through continued marketing initiatives”.

Translation: Avvo’s audience is big and getting bigger.  *** SO you must as a lawyer basically play ball!  Its worth it and you want to do everything you can to get quality links from LEGAL sites, THIS is a pretty good link.

How Is the Avvo Rating Calculated?

According to Avvo.com:

The Avvo Rating is calculated using a mathematical algorithm that evaluates the information in your profile. If it’s not in your profile, then we don’t know about it, and if we don’t know about it, then we can’t give you credit for it. Adding relevant information (the more current, the better) to your profile can translate into points toward your rating.

Over the past five years I have helped many attorneys improve their Avvo Rating. Here, I’d like to share my insights into what works, and what doesn’t, for increasing an Avvo Rating.

While there is no guarantee that Avvo won’t change their algorithm in the future, I have never seen an attorney’s Avvo Rating decrease, with the exception of those who have been disciplined by their state bar.

Are There Other Benefits to Having a High Avvo Rating?

A high Avvo Rating will help you to rank well in the top Avvo results for your city + practice area descriptor, which could result in an increase in contacts from potential customers.

PLUS It looks good when you show your a 10 of 10 from a bigtime legal name like AVVO.  I dont know if its that big of a deal but it no doubt does look good and for sure can assist in helping your AVVO results.  Anyway you look at it, you almost have no choice here but to try and make your online lawyer presence as clean as possible. I mean if your going to worry about Google and Yelp, you cant then just have an AVVO rating of 6.5.  Right?

AVVO for Lawyers would fall under the category of Legal Directory consulting for Attorneys.  Contact us today at 630-393-0460 or fill out the online contact form for a FREE Lawyer website analysis. 

 

Attorney Organic SEO Marketing

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Organic SEO for Lawyers

Organic SEO is the OG of SEO and is what every lawyer strives for, great organic SEO results producing a ton of free traffic that turn into the next big client.  Not as easy as it was when this game first started but still possible.  The key is that the lawyers need to WRITE CONTENT and a lot of it.  Then they need to create videos, create images and do a lot with social media, that will help improve the organic SEO results for your law firm.

BENEFITS OF ORGANIC SEO

SEO can help place your web site among the top search engine results for a particular search, which will lead users looking for your firm’s practice area to your web site. This is a good way to establish your web presence and gain a solid flow of traffic to your site, which can lead to new clients.

Each search engine has a different set of rules as to how they rank web sites. Among other things, SEO involves keyword research to find all the possible key phrases people might use to locate your legal web site. Then its a matter of creating the optimized code for each page within the site and optimizing other key elements of the web site to make the site search engine friendly and ready. Once the site is optimized, then its a matter of submitting the site to the top search engines and directories.

Obtaining links from other quality web sites is the key to building your site’s Link Popularity score, which is a VERY important factor when search engines such as Google rank your web site. A combination of all these things will get your site listed at the search engines and get people visiting your site.

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Top Lawyer SEO Tips in 2017

#1- Have unique Longer Pieces of Content Created

This should be the #1 tip on any list these days. Content is the key to success online and it always has been.  Lawyers are not very good at creating content for their own websites I’ve discovered and sometimes they won’t create any for years. To be fair, they have enough to do, yet it’s key that someone creates this content!

#2 – DO KEYWORD Research to find better keywords

Make sure your site is optimized for the best possible keywords. Doing keyword research is a very good idea anytime you want to do a new legal blog post.

#3- Use Yoast SEO plugin & Optimize your TITLES and Descriptions

 Titles and Descriptions are still very important for SEO and you need to make sure EACH and every page in your lawyer site has a unique and optimized Title and description.

—> Read all 11 of the Attorney SEO Tips for 2017

—> Free Lawyer SEO Analysis & Estimate

Lawyers Court
Attorney Web Design & Marketing

Phone: 630-393-0460
Email: law@lawyerscourt.com

Attorney Web Marketing Services

23 Ways to Create Content for Lawyers

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Different Ways to Come up with Legal Content

Writing content sometimes is not easy and its pretty common to hit a wall and not write very much. Below is a great infographic with a bunch of different ways to come up with content.

These are solid ideas and its always a good idea to come up with new content for your lawyers site and blog.  For Lawyers some ideas that arent on this list include * Creating a post on a statute, Creating a post around current legal events.

 

Legal Content Marketing

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Content Marketing for Lawyers

Legal SEO Content Services

SEO Marketing for Lawyers will NOT work without CONTENT. Not just any content either, you can not cut and paste from sites or take generic info that everyone else is using.  You need to have someone write your content and make it unique to your firm and you need to create other forms of content.

Images, Infographics and Videos are all great things to create for your site for many different reasons.  You can have one great custom image created, and do a post around that on a legal subject.  You can create a video with a lawyer talking for 30 seconds and do a great blog post around that. Then that one video can not only be used on your site and facebook, but you can share it on many other top video sites including YouTube.

The bottom line is that content marketing for lawyers means that your creating Fresh Unique content around your main lawyer practice areas, and then promoting it in various ways.  The more content you can create around your law firms practice areas, the more success online you will have.

ATTORNEY CONTENT MARKETING VIDEO

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You need content for a lot of different things these days including your website, blog and social media sites.  Not to mention newsletters, micro sites, additional legal blogs and legal articles.   We can help your legal practice with creating content for your existing practice areas and website pages and also creating content on a regular basis for your law firm blogs and social media sites.

—> Content Creation for Lawyers

—> FREE Content Marketing Estimate

—> Press Releases for Attorneys

—> Monthly Content Package for Law Firms

—> 6 Steps to Creating Legal Content 

—> Evergreen Content for Lawyers

 

WordPress Maintenance for Attorneys

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WordPress Services for Lawyers

Website Maintenance for Attorneys

Do you need help with your Legal WordPress Site?

Do you need help with your legal wordpress site or blog? We can assist you with a variety of services related to WordPress including creating a new WordPress site or blog, updating an existing wordpress site or fixing a wordpress site.

Once your law firm’s web site is up and running, it needs to be maintained on a regular basis

We provide a variety of Lawyer maintenance plans that cover:

  • Edits & Updates to Website

  • Updating & Adding Attorney Profiles

  • Updating & Adding Practice Areas

  • Updating Firm Job Openings

  • Creation & Archiving of Firm Newsletters

  • Updating Firms Legal Links & Resources Page

  • Updating of WordPress Files

  • Updating of WordPress Plugins

  • Backup of website files

  • Monthly link check analysis run to detect broken links

WordPress for Attorneys Video

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WORDPRESS DESIGN, SPEED, SECURITY AND SEO

You want your Lawyer WordPress site to look good, be fast, secure and optimized for SEO. Let us help you with your WordPress legal needs, we provide the following wordpress services:

Top SEO Tips for Attorneys Video

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SEO Services for Attorneys

Google SEO For Lawyers

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—> Read full post on 11 Top SEO Tips for Lawyers in 2017

Top 11 Attorney SEO Website Tips

Search Engine Optimization consists of a lot more then setting up a few meta tags like in the good old days.  In 2017, you must create a lot of content, create a lot of videos, get social signals, get links from other sites and then do a lot more then that.  Its an ongoing thing with SEO but there are certain things that must be done. Below are the top 11 tips for lawyers who want to try and do more with Internet marketing this year.  Organic SEO, Local SEO, Video SEO, Social Media Marketing, Content Marketing and Reputation Management are just a few of the things that you must do in 2017.

Top Tips for SEO Marketing in 2017 for Lawyers

#1- Have unique Longer Pieces of Content Created

This should be the #1 tip on any list these days. Content is the key to success online and it always has been.  Lawyers are not very good at creating content for their own websites I’ve discovered and sometimes they won’t create any for years. To be fair, they have enough to do, yet it’s key that someone creates this content!

The more content you create, the better your SEO chances will be, simple as that.    Its key in 2017 to create longer blog posts that are over 1000 words long and contain images, videos and infographics whenever possible. 1500-2000 word posts are even better.

If you create content, especially good content that is long and unique, well that alone is going to help. Yet the added benefits are that people will stay on your site longer, people will more likely share this content, getting you links and social signals and also Google should reward you with some kind of traffic love.

—> Read full post on 11 Top SEO Tips for Lawyers in 2017