Pay per click (PPC) (also called Cost per click (CPC) ) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Pay per click search engines allow you to purchase rankings for keywords and phrases associated with your legal practice. You only pay for those visitors that actually click on your listing and go to your website.
Google AdWords is the top Pay per click search engine because it simply gets the most overall visitors and produces the most traffic. Bing/Yahoo, Facebook, Linked-In and other sites also offer solid pay per click marketing programs.
The premium positions (#1-3) are most valuable and appear on these search engines at the top as sponsored matches. We will setup an account, do the keyword research and come up with the best possible keyword values for your law firm’s practice.
We then monitor and maintain the account and adjust the bids as needed. We will produce monthly reports showing the # of clicks and the amount spent on each keyword.
Our pay per click services offer a great value because we come up with the best possible keyword values and dont just bid on the most expensive keywords. We find the keywords that get traffic, yet are available at a reasonable rate.
We also make sure you are only bidding on keywords that make sense to your practice. If your a Chicago probate lawyer and can only practice in Illinois, then it wouldn’t make sense to bid on general keywords like “probate lawyer” and would only make sense to bid on geographic specific keywords in Illinois.
Read more about our specific pay per click marketing programs for lawyers at both Google Adwords and Bing MSN Ad Center marketing.