In 2017, almost every lawyer has at least a website. Some lawyers have multiple websites, blogs, social accounts and everything else. No matter what you have, it helps if your legal website is optimized for the search engines, so that when someone does a search for your firms geographic location and firm practice area, your site comes up and they visit your site and potentially hire you.
Search Engine Optimization OR SEO is more important then ever for law firms. These days when somebody is in need of a lawyer, the first thing they might do is consult the web, usually from their mobile device. The yellow pages is dead, print ads are not what they used to be and consumers are skipping over TV ads with DVRs. So it is super key that law firms are able to reach clients and customers on the web.
You also need to have a law firm blog, a Facebook page, a twitter account, a YouTube account, a mobile version of your site and other things that can help drive potential clients to your web site. We are here to help you navigate the ever changing world of Legal Internet Marketing, we have been doing this for 15 years now and know what it takes to succeed.
Optimizing and promoting your legal web site with the search engines is by far the best way to drive a steady stream of potential new clients to your site. Getting visitors to your site via the search engines comes from natural or organic search listings or paid or sponsored listings at the the different pay per click programs.
Local SEO for Lawyers and Video SEO are other ways to drive traffic to your site. With Local SEO for Law firms, its a matter of setting up a Google My Business page and optimizing that profile for starters. Then its a matter of getting listings at other top directories and developing “Citations”, the more you do this, the better your chances of your firms site coming up in the Google Map local listings. Then Attorney Video SEO is having your videos come up at the video search engines and even within the Google organic listings.
“ORGANIC” SEARCH ENGINE OPTIMIZATION VS. PAY PER CLICK
Organic SEO Marketing for Lawyers
Organic SEO is the OG of SEO and in 2017 it refers to the FREE listings at Google and other search engines that are usually below the paid listings.
These are the most coveted spots and everyone wants to have their website come up on the first page of Google for free. Yet it’s harder then it used to be, plus there are more paid ads and people search for a wider variety of keywords these days. Another thing is that more people are starting at social media sites such as Facebook and never even doing a Google search.
It’s important to know the difference between Organic Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Organic Search Engine Optimization is the process of getting your legal website listed in Google and other top search engines main search index for keywords related to your firms practice. The organic or free Search Engine results are located on the left side of the screen.
Pay Per Click marketingis basically buying the rankings for keywords and bidding to rank higher then other sites, these Paid results come up usually on the right side of the screen under “sponsored listings”. *** Actually they now only come up at top and bottom of search listngs and not on the right side anymore… Anyone can get their site listed in the PPC’s by simply paying for it, but getting organic listings takes time and effort. Most studies show that people prefer to click organic listings because they are more trustworthy, plus you also don’t have to pay a per click fee, which can sometimes be over $10 per click.
Usually its a good idea to focus on the organic optimization of your site for the long term, but also do some kind of pay per click marketing because there are a lot of keywords available for a very reasonable fee that can drive a steady stream of new possible clients to your site.
BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) can help place your web site among the top search engine results for a particular search, which will lead searchers looking for your firm’s practice area to your web site. This is a good way to establish your web presence and gain a solid flow of traffic to your site, which usually can lead to new clients.
Your legal web siteshould be properly coded and optimized for the search engines and directories. Our customized Search Engine Optimization plan will result in people being able to find your site when typing in “keywords” related to your legal practice at the search engines, such as “Chicago Tax Lawyers” or “Seattle Injury Attorneys”. We also make sure that the site comes up if anyone types in the firm’s name or any of the top partner’s names.
DOES INTERNET MARKETING WORK FOR LAW FIRMS? YES!
We have helped many law firms build a steady flow of focused and qualified traffic from the top search engines including Google, Bing and Yahoo. Many times these new visitors to the firm’s website have led to new clients.
Contact us today to see how we can help your law firm succeed on the Internet.