Lawyer SEO Marketing in 2018
Are Links Still Important to get Ranked higher in Google?? Do Links Matter?
Links matter. Big time, maybe not as much as they once did but they are still a vital part of getting your law firm website ranked in the Google organic SEO Rankings.
What are Backlinks?
Backlinks (also known as “inbound links” or “external links”) are links from other websites to your website. Search engines consider backlinks “votes” for your website and content, which can improve a site’s rankings in the search results.
Fun Fact: They’re called “backlinks” because it’s when a website links back to you.
Why You Need Backlinks to Rank
Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
So the more of these votes you have, the higher your legal web site will rank in Google and other search engines.
Even though Google has made thousands of changes to its algorithm since then, backlinks remain a key ranking signal.
For example, a recent industry study that Brian Dean from backlinko was a part of, found that links remain Google’s #1 ranking signal.
And Google has confirmed that links remain one of their three most important search engine ranking factors.
The question is:
How do you get backlinks for your lawyer site?
And how do you get the types of backlinks that get your site to Google’s first page? Well, that’s what chapter 2 is all about…