Lawyer Google Local SEO Marketing
Is your law firm site listed on the Google maps when you do a search at Google for your location and practice area? You want to be found in the Google 3 Pack for local searches.
Google will show the map on MOST search keywords but not all. So sometimes the map results will come up for one keyword but not another. You want to make sure your firm is well ranked for as many keywords as possible. Getting well listed at Google Maps is like getting ranked well at the organic listings, not easy!
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You have to take a number of steps in order to have your site come up in the local 3 pack including….
#1- Claim & Optimize your Google My Business Listing
The foundation of a great local SEO campaign is an optimized Google listing.We have perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 years ago.
SO #1 here is you must claim your listing, then optimize it for starters.
#2-Claim & Setup other Business Listings at top Directories
You want to make sure your law firm has verified listings at other top directories on the Internet. YELP is obvious, Facebook business page is a must and the list goes on. You want to not only claim and verify these listings, but you want to optimize them. These listings are considered “Citations” which are simply mentions of your firms Name, Address and Phone #, AKA NAP.
#3- Do On Site Optimization with focus on Local
You want to make sure that you optimize your site for Local by optimizing the Titles and Descriptions on certain pages for your Local area. You want to have a different pages for different locations including zip codes. If your
#4- CITATION WORK – Find existing citations, fix citations and get new citations
#5- REVIEWS – We can help you get new reviews and help improve your local online reputation
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