Content marketing for attorneys is a strategic legal marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The bottom line is that content marketing for lawyers means that your creating Fresh Unique content around your main practice areas, and then promoting it in various ways. The more content you can create around your law firms practice areas, the more success online you will have.
You need content for a lot of different things these days including your website, blog and social media sites. Not to mention newsletters, micro sites, additional legal blogs and legal articles. We can help your legal practice with creating content for your existing practice areas and website pages and also creating content on a regular basis for your law firm blogs and social media sites.
Evergreen Content for lawyers is content that doesn’t go stale and is still relevant weeks, months, or possibly even years after it was put on your lawyer site. This type of content doesn’t immediately date itself like the news.
Evergreen content is the best possible content and it can bring traffic to your site, increase social media shares, and move you up searches for a long period of time. The long-term relevancy of evergreen content makes it able to continuously bring in visitors.
Your substantive pages are “evergreen content” that does not change over time, or changes very slowly. Examples include
practice area pages
Summaries of the law
Local court pages
Our legal content writing staff can enhance your existing substantive content or create unique content from scratch.
Content is KING these days, no big surprise. Its important that you have a lot of unique content created if you want any chance of being found on the search engines or having social media success. You need to have content for a number of reasons including to fill in your blogs and do social media posts. The more unique content you have, the better and this means having videos as well.