Content Marketing for Lawyers
WHAT IS LAWYER CONTENT MARKETING?
Content marketing for attorneys is a strategic legal marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The bottom line is that content marketing for lawyers means that your creating Fresh Unique content around your main practice areas, and then promoting it in various ways. The more content you can create around your law firms practice areas, the more success online you will have.
You need content for a lot of different things these days including your website, blog and social media sites. Not to mention newsletters, micro sites, additional legal blogs and legal articles. We can help your legal practice with creating content for your existing practice areas and website pages and also creating content on a regular basis for your law firm blogs and social media sites.
STEPS INVOLVED WITH A CONTENT MARKETING STRATEGY FOR LAWYERS
Below are the steps involved with content marketing, from researching your topic, to creating your legal content to promoting it.
STEP #1 – Planning and Researching Your Topic
Use Google Keyword Planner to find keywords people are searching for and to use within your blog posts
Search TWITTER for popular topics related to your keyword
Do a Google search and find other sites that are ranking for your keywords
Create a list of the TOP Points you want to get across in your blog post
STEP #2 – WRITING THE ACTUAL CONTENT
Use short paragraphs that break up every 2-3 lines.
Use an IMAGE for every 300 words of text
Use SUB HEADERS to segment sections and make it easier to read
Create a compelling HEADLINE of about 50 characters
Make use of bulletpoints and lists
EVERYGREEN CONTENT FOR LAW FIRMS
Evergreen Content for lawyers is content that doesn’t go stale and is still relevant weeks, months, or possibly even years after it was put on your lawyer site. This type of content doesn’t immediately date itself like the news.
Evergreen content is the best possible content and it can bring traffic to your site, increase social media shares, and move you up searches for a long period of time. The long-term relevancy of evergreen content makes it able to continuously bring in visitors.
Your substantive pages are “evergreen content” that does not change over time, or changes very slowly. Examples include
practice area pages
Summaries of the law
Local court pages
Our legal content writing staff can enhance your existing substantive content or create unique content from scratch.
CONTENT IS THE KEY FOR LAWYERS
Content is KING these days, no big surprise. Its important that you have a lot of unique content created if you want any chance of being found on the search engines or having social media success. You need to have content for a number of reasons including to fill in your blogs and do social media posts. The more unique content you have, the better and this means having videos as well.
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