WHAT IS LAWYER CONTENT MARKETING?
Content marketing for attorneys is a strategic legal marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
The bottom line is that content marketing for lawyers means that your creating Fresh Unique content around your main practice areas, and then promoting it in various ways.
STEPS TO CREATING CONTENT FOR LAWYER CONTENT MARKETING
Below are the steps involved with lawyer content marketing, from researching your topic, to creating your legal content to promoting it.
STEP #1 – Planning and Researching Your Topic
Use Google Keyword Planner to find keywords people are searching for and to use within your blog posts
Search TWITTER for popular topics related to your keyword
Do a Google search and find other sites that are ranking for your keywords
Create a list of the TOP Points you want to get across in your blog post
STEP #2 – WRITING THE ACTUAL CONTENT
Use short paragraphs that break up every 2-3 lines.
Use an IMAGE for every 300 words of text
Use SUB HEADERS to segment sections and make it easier to read
Create a compelling HEADLINE of about 50 characters
Make use of bulletpoints and lists
STEP #3 – OPTIMIZING CONTENT FOR SEARCH
Aim for 1000-1500 word posts, which is the Google SEO Sweet Spot
Put your main keyword in your TITLE
Include your keyword in at least one H2 header
Place your SEO Keywords in your meta description
STEP #4 – MAKE IT SHAREABLE
Create a custom graphic that shows the title of your blog in an attractive way to increase shares on sites like Pinterest
Create an infographic related to your post and then include it in post, and use it in Pinterest
Include a video related to your subject and embed within post
Use Click to Tweet to include clickable tweets throughtout your blog post
STEP # 5 – PROMOTE YOUR CONTENT
Share your blog post on Facebook and make sure to use optimized image
Share on Twitter and Pinterest with cutom titles
Pin to relevant shared Pinterest boards to increase exposure
Share your blog post on LInkedIN as a status update in personal profile and business page
Share post on Google Plus
Consider doing Facebook Paid ads or LinkedIn ads for your blog post to promote it more
STEP #6 – CREATE MORE CONTENT
You can now create additional smaller pieces of content from your main piece of content including facebook posts, twitter posts and YouTube Videos
You should then also start planning your next piece of content creation for your Legal Content Marketing strategy to work. The more content you can create, the better your results will be.
You can create a series of blog posts around a certain legal subject.
Get creative and create videos around your content and subject areas, because really Videos are just another form of content.
Also create Images to use with your content and make sure those images are optimized for SEO.
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