6 Steps to Creating Legal Content

WHAT IS LAWYER CONTENT MARKETING?

Content marketing for attorneys is a strategic legal marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

The bottom line is that content marketing for lawyers means that your creating Fresh Unique content around your main practice areas, and then promoting it in various ways.

STEPS TO CREATING CONTENT FOR LAWYER CONTENT MARKETING

Below are the steps involved with lawyer content marketing, from researching your topic, to creating your legal content to promoting it.

STEP #1 – Planning and Researching Your Topic

• Use Google Keyword Planner to find keywords people are searching for and to use within your blog posts

• Search TWITTER for popular topics related to your keyword

• Do a Google search and find other sites that are ranking for your keywords

• Create a list of the TOP Points you want to get across in your blog post

STEP #2 – WRITING THE ACTUAL CONTENT 

• Use short paragraphs that break up every 2-3 lines.

• Use an IMAGE for every 300 words of text

• Use SUB HEADERS to segment sections and make it easier to read

• Create a compelling HEADLINE of about 50 characters

• Make use of bulletpoints and lists

• Spell Check!

STEP #3 – OPTIMIZING CONTENT FOR SEARCH

• Aim for 1000-1500 word posts, which is the Google SEO Sweet Spot

• Put your main keyword in your TITLE

• Include your keyword in at least one H2 header

• Place your SEO Keywords in your meta description

STEP #4 – MAKE IT SHAREABLE 

• Create a custom graphic that shows the title of your blog in an attractive way to increase shares on sites like Pinterest

• Create an infographic related to your post and then include it in post, and use it in Pinterest

• Include a video related to your subject and embed within post

• Use Click to Tweet to include clickable tweets throughtout your blog post

STEP # 5 – PROMOTE YOUR CONTENT 

• Share your blog post on Facebook and make sure to use optimized image

• Share on Twitter and Pinterest with cutom titles

• Pin to relevant shared Pinterest boards to increase exposure

• Share your blog post on LInkedIN as a status update in personal profile and business page

• Share post on Google Plus

• Consider doing Facebook Paid ads or LinkedIn ads for your blog post to promote it more

STEP #6 – CREATE MORE CONTENT

• You can now create additional smaller pieces of content from your main piece of content including facebook posts, twitter posts and YouTube Videos

• You should then also start planning your next piece of content creation for your Legal Content Marketing strategy to work. The more content you can create, the better your results will be.

• You can create a series of blog posts around a certain legal subject.

• Get creative and create videos around your content and subject areas, because really Videos are just another form of content.

• Also create Images to use with your content and make sure those images are optimized for SEO.

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—> Content Marketing for Law Firms

—> Press Releases for Attorneys

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—> 6 Steps to Creating Legal Content 

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