Organic SEO is the OG of SEO and is what every lawyer strives for, great organic SEO results producing a ton of free traffic that turn into the next big client. Not as easy as it was when this game first started but still possible. The key is that the lawyers need to WRITE CONTENT and a lot of it. Then they need to create videos, create images and do a lot with social media, that will help improve the organic SEO results for your law firm.
BENEFITS OF ORGANIC SEO
SEO can help place your web site among the top search engine results for a particular search, which will lead users looking for your firm’s practice area to your web site. This is a good way to establish your web presence and gain a solid flow of traffic to your site, which can lead to new clients.
Each search engine has a different set of rules as to how they rank web sites. Among other things, SEO involves keyword research to find all the possible key phrases people might use to locate your legal web site. Then its a matter of creating the optimized code for each page within the site and optimizing other key elements of the web site to make the site search engine friendly and ready. Once the site is optimized, then its a matter of submitting the site to the top search engines and directories.
Obtaining links from other quality web sites is the key to building your site’s Link Popularity score, which is a VERY important factor when search engines such as Google rank your web site. A combination of all these things will get your site listed at the search engines and get people visiting your site.
Top Lawyer SEO Tips in 2017
#1- Have unique Longer Pieces of Content Created
This should be the #1 tip on any list these days. Content is the key to success online and it always has been. Lawyers are not very good at creating content for their own websites I’ve discovered and sometimes they won’t create any for years. To be fair, they have enough to do, yet it’s key that someone creates this content!
#2 – DO KEYWORD Research to find better keywords
Make sure your site is optimized for the best possible keywords. Doing keyword research is a very good idea anytime you want to do a new legal blog post.
#3- Use Yoast SEO plugin & Optimize your TITLES and Descriptions
Titles and Descriptions are still very important for SEO and you need to make sure EACH and every page in your lawyer site has a unique and optimized Title and description.